CAPABILITIES
Capabilities
What we can do with our hands. This is not a price list: the scope depends on the question the project started from.
Strategy
Problem framing, audience, positioning, the content model of the product, launch priorities.
- Situation and audience research
- Positioning and the core statement
- Product and content architecture
- Launch priorities and sequencing
Brand
A visual and verbal system: what a company is recognised by before its name is read.
- Visual identity
- Typographic system
- Language and tone of communication
- Usage rules and handover
Interface design
Sites and products: grid, states, components, behaviour on real devices.
- Design system and components
- Site and product interfaces
- States: empty, loading, error
- Accessibility and adaptation from 320 px
Development
Implementation without excess: speed, semantics, maintainability and a clean handover.
- Sites and landing pages
- CMS integration with drafts
- Performance and Core Web Vitals
- Technical SEO and structured data
Digital products
Internal tools and services where the interface decides whether the team will use them.
- Prototypes and hypothesis testing
- Internal tool interfaces
- Data and table interfaces
- Documentation for the team
Experiments
Small things of our own, made to test a question. Sometimes projects grow out of them.
- Prototypes for testing hypotheses
- Tools for our own work
- Publishing the result as research